Former Murrieta Valley star Fowler drawing attention for his game and fashion
It's probably too soon to determine whether Rickie Fowler, the former Murrieta Valley High golf star, will be better known for his bold game or bold fashion.
For the moment -- he has a pair of second-place finishes, five top-10s and 11 made cuts in his rookie season on the PGA Tour -- it's a close call as to what's made the bigger impression.
The clothes, which come in shades such as of poinsettia red, Neptune green and what we'll call Oklahoma State Orange, clearly are much more up for debate.
Here's a sampling from one thread of comments following a blog about Fowler's style entitled: "Rickie Fowler is burning my retinas."
Michael-ex-Navy: "... Nice-looking boy but someone needs to dress him."
Roadhouse: "... (if) there is one thing I absolutely hate about this younger crowd that is in golf now, it is the pathetic excuse for clothing that they wear on the course. Since when did the golf course become a fashion show?"
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Cyclist: "I'm really surprised by these comments. I think he's doing more for the game and reaching new and younger players than anyone since Tiger."
Obviously, the point of wearing an all-caution orange outfit on Sundays is to stand out and be noticed, by the young and not-so-young crowds alike.
"I like to be leader of the pack," Fowler said last week by phone from Pennsylvania, where he was preparing to play the AT&T National. "And I want to be the best role model I can, whether it's by wearing classy clothes or acting right."
That's just what Puma had in mind.
The company provides Fowler -- who's heard it all, including the suggestion that he wear a green hat with his all-orange Sunday wear so that he might "look like a carrot" -- with all the classy on-course clothing.
That extends from the fitted shirts to the can't-miss belts and flat-billed caps he's been rocking lately. Puma also let him get in on designing the multi-colored shoes that have been drawing raves from his fellow touring pros of late.
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There's even a partition on puma.com reserved, ala a video store's "Employees Picks," for "Rickie Fowler's Favorites."
"He's perfect for us," Bob Philion, global head of golf at Puma, said earlier this season. "Obviously Rickie is a great player, he has the credentials to back that up. And when you add to that his personal sense of style and unique background, boy, it's a perfect match for our sports lifestyle position."
It's been well-documented that Fowler, 21, didn't grow up with the country club lifestyle. He was a dirt biker who developed his affinity for golf all on his own, who cultivated his skills at a local driving range, who steered clear of video, spending his time instead focused on the age-old practice of hitting buckets of balls.
Fowler wears his hair longish and has a natural Southern California swagger that's anything but preppy.
He typically plays quickly, aggressively and often incredibly well.
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Even without the bedazzling clothing, he'd stand out.
But those outfits!
Everyone, it seems, has an opinion. That includes members of the local golf community who've known about Rickie Fowler for years.
Temecula's Alex Forss, 18: "They're inventive. He's not afraid to stand out; I admire that a lot."
San Bernardino's Gene Webster Jr., 21: "From a young person's standpoint, I like to dress a little flashy too. When I get some money, I'm gonna dress like that."
Beaumont's Brandon Hillpot, 26: "If I was as cool as that guy, I'd dress like that. And you can quote me."
Riverside's Jason Taylor, 40: "No comment."
Fashion expert Sharon Haver was surprised by Fowler's look.
Surprised and pleased.
"Golf is a (old) fashion sport," said Haver, the editor and founder of focusonstyle.com. "Golf clothes are ugly. They just are. The shirts are always baggy, so even if you have a young golfer, they always look like a retired guy on the way to the early-bird special.
"But looking at his stuff, I think it's really great. Look how cool he looks. He looks like an athlete, like a tennis player. Tennis players get this sexy image, and golfers usually get this retiree image, so this is great.
"The golf circuit needs young blood. He's got the Justin Bieber haircut going on, he's definitely cute, and he has an obvious sense of style to him. I think the sport really needs a poster boy like him right now."
Fowler is happy to play the part.
"It's always cool to be a trend-setter," Fowler said. "And I couldn't care less what the haters say."
Reach Mirjam Swanson



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